chore: update readme badges to test ci

testing out circleci build triggers with a PR that tidies up the README badges

- remove somewhat redundant `project: ipfs` badge so they fit on 1 line. The link to the website is the url field for the repo.
- Use shields.io "flat square" style for godoc badge to match the others
- Use shields.io for the circleci badge too.
- re-order to be more visually pleasing.

License: MIT
Signed-off-by: Oli Evans <oli@tableflip.io>

README.md

@@ -3,13 +3,12 @@
 ![banner](https://ipfs.io/ipfs/QmVk7srrwahXLNmcDYvyUEJptyoxpndnRa57YJ11L4jV26/ipfs.go.png)
 
 [![](https://img.shields.io/badge/made%20by-Protocol%20Labs-blue.svg?style=flat-square)](http://ipn.io)
-[![](https://img.shields.io/badge/project-IPFS-blue.svg?style=flat-square)](http://ipfs.io/)
 [![Matrix](https://img.shields.io/badge/matrix-%23ipfs%3Amatrix.org-blue.svg?style=flat-square)](https://matrix.to/#/room/#ipfs:matrix.org)
 [![IRC](https://img.shields.io/badge/freenode-%23ipfs-blue.svg?style=flat-square)](http://webchat.freenode.net/?channels=%23ipfs)
 [![Discord](https://img.shields.io/discord/475789330380488707?color=blueviolet&label=discord&style=flat-square)](https://discord.gg/24fmuwR)
+[![GoDoc](https://img.shields.io/badge/godoc-reference-5272B4.svg?style=flat-square)](https://godoc.org/github.com/ipfs/go-ipfs)
 [![standard-readme compliant](https://img.shields.io/badge/standard--readme-OK-green.svg?style=flat-square)](https://github.com/RichardLitt/standard-readme)
-[![GoDoc](https://godoc.org/github.com/ipfs/go-ipfs?status.svg)](https://godoc.org/github.com/ipfs/go-ipfs)
-[![Build Status](https://circleci.com/gh/ipfs/go-ipfs.svg?style=svg)](https://circleci.com/gh/ipfs/go-ipfs)
+[![CircleCI](https://img.shields.io/circleci/build/github/ipfs/go-ipfs?style=flat-square)](https://circleci.com/gh/ipfs/go-ipfs)
 
 ## What is IPFS?